Integrated marketing communications campaign for Victory Liner Inc.

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ID: 286775
2022
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Abstract
An IMC campaign for Victory Liner that aims to increase the company’s overall ticket sales by the end of June 2023. Victory Liner is one of the largest and most trusted provincial bus companies in Northern Luzon. With the intense competition in the market, challenges as well as expected growth of the industry, Victory Liner will take advantage of its long-established brand and reputation from its competitors to stand out from the crowd. Using the key message, "Tara biyahe tayo sa Biyaheng Panalo, Biyaheng Victory", the campaign will highlight the safety and good customer service when riding a Victory Liner bus. Overall, the IMC campaign aims to instill the brand image – safety and quality service - of Victory Liner to customers who want to travel to and from Metro Manila, Central and Northern Luzon.
Reference Key
persistent_1760659622_68f188a6eb159 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors De Jesus, Nicole Beatrice M.
Journal Malay Journal
Year 2022
DOI
DOI not found
URL
https://animorepository.dlsu.edu.ph/etdm_market/55
Keywords Keywords not found

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