An integrated marketing communications campaign for Hydrabox H2O

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ID: 286773
2022
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Abstract
Plastic does not only pose a massive pollution problem—but it also aggravates climate change. Plastic is one of the most persistent pollutants on earth as it is made to last for it takes years, even centuries, for plastic to break down. It is because of the Philippines’ massive plastic problem HydraFour, Inc. was founded with two goals in mind: create a positive impact & provide a sustainable alternative to plastic bottled water. In June 2019, Hydrabox H2O was born - a product that’s eco-friendly and produced with the lowest possible carbon footprint. It is 100% Filipino made with water sourced from the mountains of Misamis Oriental, packaged in Tetra Pak’s Tetra Prisma Asceptic packaging. Being a relatively new player in a mature and plastic-dominated industry, Hydrabox H2O aims to encourage Filipinos to re-think their lifestyle choices and switch to a more sustainable alternative to plastic bottled water. This paper will discuss how Hydrabox H2O will utilize various marketing strategies and media channels to increase brand and advocacy awareness, market engagement, and ultimately, consumer purchase.
Reference Key
persistent_1760659617_68f188a1793a1 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Coloma, Cristina Marie C.
Journal Malay Journal
Year 2022
DOI
DOI not found
URL
https://animorepository.dlsu.edu.ph/etdm_market/40
Keywords Keywords not found

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