The role of environmental concern and the moderating effect of socio-economic status on urban millennials' purchase intention towards sustainable shopping bags

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ID: 286769
2022
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Abstract
Consumer behavior has continuously evolved to fit significantly toward a green lifestyle. Pro-environmentalists make themselves busy by joining various movements to lessen the problem created by using single-use plastic products. Over the years, the problem still exists and is progressively seen in different marketplaces. Socioeconomic status, environmental concern, and willingness to pay for the use of eco bags are the high points of this research. A total of 387 millennials residing in Metro Manila were surveyed. The population whose level of response was measured through a 5-point Likert scale. A quantitative research design was used in this paper. This study aimed to study millennial consumers from ages 24 to 35 years old; they were selected through a purposive sampling technique. The research model was analyzed using partial least squares structural equation modeling. The data from the pretest were analyzed using Smart-PLS 3.0 to test the reliability of the questionnaire and obtain reliable Cronbach Alpha values. It was found that each variable had good internal consistency for every survey question. The result revealed that WTP has a significant positive influence on the PI of millennials. Willingness to pay for an eco-friendly shopping bag can be an effective predictor of the intent to buy eco-friendly shopping bags. EC has a significant positive effect on attitudes toward eco friendly shopping bags. Moreover, AT towards eco-friendly shopping bags also suggests a positive correlation with the consumers' purchase intention. Finally, the interaction between SES and WP and SES and AT do not directly affect PI of millennials. Keywords: Eco-friendly shopping bags, Purchase Intention, Millennials, Environment, Green Products
Reference Key
persistent_1760659605_68f18895dddaf Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Cabanza, Honey Marion M.
Journal Malay Journal
Year 2022
DOI
DOI not found
URL
https://animorepository.dlsu.edu.ph/etdm_market/68
Keywords Keywords not found

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