Integrated marketing communications campaign for Allianz PNB Life Insurance, Inc.

Clicks: 4
ID: 286743
2023
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Abstract
This study aims to develop an integrated marketing communications campaign for the company, Allianz PNB Life Insurance, Inc., targeting the growing working population of GenZs. The study took into consideration the insights from articles related to the study, and a survey to understand the factors that affect their intention to purchase and how brand awareness impacts the relationship between them. The research study also looked at the different behaviors and technographics of GenZs which played a significant role in developing the creative strategies and executions for the brand.
Reference Key
persistent_1760659507_68f188339d8d2 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Bilon, Gabriel Eli J.
Journal Malay Journal
Year 2023
DOI
DOI not found
URL
https://animorepository.dlsu.edu.ph/etdm_market/86
Keywords Keywords not found

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