Integrated marketing communications for The Masters Psychological Services

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ID: 286734
2024
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Abstract
Mental health issues in the Philippines have long been stigmatized and under-addressed, but recent developments have brought attention to the need for comprehensive support and services. The Philippines faces significant challenges in mental health care, including limited resources, increasing prices, socio-cultural stigma, and a shortage of mental health professionals and facilities. Mental health disorders affect a significant portion of the population, exacerbated by factors such as poverty, natural disasters, and cultural beliefs. This marketing campaign tries to address the challenges being faced by the brand through the proposed set of activities and programs that can be done and implemented. By the end of this campaign, TMPS aims not only to increase company sales and revenue but to foster a community that promotes mental health awareness and encourages individuals and communities to embrace and make mental health a priority leading to a healthier and more resilient society.
Reference Key
persistent_1760659480_68f188188c1d5 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Ybañez, Crisvelle Rearte
Journal Malay Journal
Year 2024
DOI
DOI not found
URL
https://animorepository.dlsu.edu.ph/etdm_market/109
Keywords Keywords not found

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