An Integrated Marketing Communications Campaign For Globe Prepaid Project Virtual Hangouts

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ID: 286723
2022
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Abstract
The proposed campaign aims to raise awareness for Virtual Hangouts as an interactive platform that offers countless exclusive passion-based experiences. The campaign also intends to drive participation for Virtual Hangouts events through its pillars: GoJAM, GoKOREAN, GoHUSTLE, GoESPORTS, and GoWATCH. With this, the proposed target market is Filipino male and female belonging to the Generation Z, aged 18 to 22 years old, under Social Economic Class (SEC) Lower B and Upper C, residing in Metro Manila. The campaign centers on the tagline “Tara G!” for this encapsulates the spirit of these purposive creators, willing to do something fun or unusual, even through online means.
Reference Key
persistent_1760659448_68f187f847dd1 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Ng, Danielle Renee B.
Journal Malay Journal
Year 2022
DOI
DOI not found
URL
https://animorepository.dlsu.edu.ph/etdb_market/1
Keywords Keywords not found

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