Providing cash management training program for branches about the handling of first-level after-sales concerns of CMS clients
Clicks: 1
ID: 286607
2022
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This
article has not been analysed, so there is no overall score —
reader engagement is measured and shown alongside.
Reader Engagement
0.0
/100
1 views
0 readers
AI Quality Assessment
Not analyzed
Readership in this journal
Ranked #3,604 of 3,757 articles by views in Malay Journal
Most read
Least read
Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 3,757 in total.
Mint this article as an NFT
Not yet mintedCreate a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.
5
SUSD
one-off · no wallet required
Abstract
The purpose of this action research is to design and pilot test a cash management solutions (CMS) training program that would enable the branches of Reliable Bank to handle the first-level after-sales concerns of CMS clients. The long-term objective of this action research is to offload the handling of first-level after-sales assistance from sales managers to help them focus on the actual sales activities.
This action research presents the different sources and factors contributing to the sales managers’ handling of first-level after-sales concerns of CMS clients. The study will focus on the branches’ direct referral of these first-level after-sales concerns of clients, which was identified by the sales managers as the most common source. The intervention identified to address the concern is the creation and implementation of a CMS training program curriculum designed for the branches.
The interventions for both the action research cycles were based on the ADDIE model, one of the most used instructional design frameworks. The first cycle focuses on the needs analysis, creation and development of the training program materials, and pilot implementation. While the second cycle of this action research provides the refinements and revisions to the proposed CMS training program curriculum.
Through collaboration during the two cycles of this action research, the Team was able to implement and pilot test a CMS training program focused on the handling of after-sales concerns of the CMS clients of Reliable Bank. The refined version of the CMS training program curriculum will be used to conduct training for the rest of the branches of Reliable Bank.
| Reference Key |
persistent_1760659080_68f186889a831
Use this key to autocite in the manuscript while using
SciMatic Manuscript Manager or Thesis Manager
|
|---|---|
| Authors | Centeno, Korina S. |
| Journal | Malay Journal |
| Year | 2022 |
| DOI |
DOI not found
|
| URL | |
| Keywords | Keywords not found |
Citations
No citations found. To add a citation, contact the admin at info@scimatic.org
Comments
No comments yet. Be the first to comment on this article.