The effect of application icon style design factors on the download intention of users

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ID: 286326
2021
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Abstract
With the heavier reliance of the current generation to the digital world, mobile applications have become an integral part of smartphone users. The mobile application industry has been growing significantly and competition among applications and application developers have been fierce. All applications available in iOS App Store and Google Play Store are listed as icons. These icons serve as the initial visual representation of a mobile application and provide consumers a quick and intuitive representation of an application. It is the first and most powerful way to engage users in highly competitive app stores, thus, an effective mobile application icon design is essential for the success of an application to be downloaded. As icon style is identified as an element considered in the design of an icon, this study determines if the icon style design factors can help in the increased intention of users to download an application. By integrating a factor known to be affected by the use of an icon style, as well as affect the purchase (i.e. download) intention of users, this study was able to explore a reason for the effect of icon style design factors to download intention. This study also defined a set of icon style design guidelines that considered the significance of the icon style design factors. Emotion is the factor identified to have an effect on user download intention. It is also a factor that is determined by the use of icon style. Furthermore, emotion has been known to have an influence in the relationship of design and purchase/download intentions. With this thought, this study hypothesized emotion experienced by users to mediate the effect of the icon style design factors to their intention to download an application. Age has also been a common variable in icon style literatures wherein preferences, performances, etc. are said to be influenced by age of the user. Thus, this study hypothesized that age moderates the effect of the icon style design factors to the download intention of users. In order to prove the proposed hypotheses and suitably achieve the objectives of the study, the instrument of the main experiment was designed to simulate the scenario of browsing through an application store showing different redesigns of the same icon applying different levels of the icon style design factors. The respondents were surveyed regarding their chosen design, felt emotions, and download intention. After sufficient data was collected, it was
Reference Key
persistent_1760658241_68f18341b0c65 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Sanchez, Jona Maria Letriz Carpio
Journal Malay Journal
Year 2021
DOI
DOI not found
URL
https://animorepository.dlsu.edu.ph/etdb_induseng/5
Keywords Keywords not found

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