The effect of design elements on purchase intentions of m-shopping users
Clicks: 1
ID: 286308
2023
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This
article has not been analysed, so there is no overall score —
reader engagement is measured and shown alongside.
Reader Engagement
0.0
/100
1 views
0 readers
AI Quality Assessment
Not analyzed
Readership in this journal
Ranked #2,922 of 3,757 articles by views in Malay Journal
Most read
Least read
Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 3,757 in total.
Mint this article as an NFT
Not yet mintedCreate a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.
5
SUSD
one-off · no wallet required
Abstract
This study explores how the font type, line spacing, and color contrast affect both the cognitive and affective system which ultimately influence the purchase intention of mobile shopping apps users. To determine the effect of the said design elements, eight variations of a mobile shopping app prototype were developed using Figma. Using convenience sampling, a total of 248 participants were recruited and randomly assigned to one of the eight prototype variants as the experiment calls for a between-subject design. After testing the prototype, participants were asked to answer measures for perceived readability, perceived ease of use, perceived enjoyment, and purchase intention. Results show that color, typeface, and color contrast do not significantly affect perceived readability; however, perceived readability mediates the effect of color contrast on perceived enjoyment and then purchase intention. Furthermore, perceived readability affects the perceived ease of use of users. Comparing the perceived ease of use and perceived enjoyment, although both said constructs affect purchase intention, it was found that perceived enjoyment is a stronger determinant of purchase intention. The results of this study emphasizes how color contrast taps into the affective system, specifically perceived enjoyment, which can further positively influence purchase intentions of mobile shopping app users. Although line spacing and font type do not affect perceived readability, perceived readability must be carefully considered into the UX design as it is a factor to both perceived ease of use and perceived enjoyment which are both determinants of purchase intention. Lastly, the study further adds to the importance of considering the utilitarian needs together with the hedonic needs of mobile shopping app users when designing.
| Reference Key |
persistent_1760658189_68f1830d8f45f
Use this key to autocite in the manuscript while using
SciMatic Manuscript Manager or Thesis Manager
|
|---|---|
| Authors | Panilag, Mary Grace S. |
| Journal | Malay Journal |
| Year | 2023 |
| DOI |
DOI not found
|
| URL | |
| Keywords | Keywords not found |
Citations
No citations found. To add a citation, contact the admin at info@scimatic.org
Comments
No comments yet. Be the first to comment on this article.