An empirical study on the impact of the social interaction of farm-owners and student- interns on the development and sustainability of farm tourism in the Bicol Region, Philippines: A test of social exchange theory
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ID: 285704
2021
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Abstract
This research examined the impact of the social interaction among actors (e.g., farm owners/managers and tertiary student interns) on farm tourism operations. This thesis utilized social exchange theory (SET) as a theoretical framework to determine whether significant relationships exist between actors’ demographic variables and level of power/influence trust, control, learning, and reciprocity in the interaction between the actors during students’ internship on farms farm tourism development and sustainability. Using a convergent parallel mixed-method research design, this study combined interview and survey as data collection methods. The qualitative method of inquiry compared existing farm tourism owners/managers’ experience through personal interviews, while the quantitative approach made use of a survey to determine patterns among Higher Education Institution administrators/students, and farm owners’ social interaction while undergoing internship in farm tourism sites to determine causal relationships between the constructs. Responses to the survey were analyzed through covariance based-structural equation model (SEM). Results showed the significance of social exchange among farm owners, HEI administrators, and student-interns in contributing to the tourism supply side, business competence, systems understanding towards farm tourism development, and sustainability in the Bicol region.
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| Authors | Bagadion, Anne Marie Fordelon |
| Journal | Malay Journal |
| Year | 2021 |
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| Keywords | Keywords not found |
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