Towards the new and next normal: A study on business resilience and virtual event strategies for event success of three selected event companies in Metro Manila amidst the COVID-19 pandemic

Clicks: 1
ID: 285688
2022
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal

Ranked #3,017 of 3,757 articles by views in Malay Journal

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 3,757 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
Events are deemed an important part of human life. The onset of the COVID-19 pandemic has brought changes to the events industry both locally and internationally, impacting the capacity of several events companies. The challenge of the pandemic has forced industry transformation -- with event companies transitioning to virtual events as an alternative for in-person events. This research paper is a multiple case study of Partyforum Events and Marketing, Ingenio Creatives Advertising Corp., and 4.0 MANAGEMENT. A triangulation method consisting of individual interviews with company representatives, focus group discussions with various event stakeholders, and individual interviews with industry experts was used to explore the strategies that have allowed these companies to stay resilient and successfully organize virtual corporate events despite the ongoing pandemic The data gathering and analysis procedures were patterned with the case study methodology of Yin (2003). The findings revealed that the following are effective strategies for achieving event success: 1) forming connections, 2) adaptability and learning, 3) boost in-person confidence, 4) pre-planning and planning, 5) interactive events, 6) topic and content, 7) evaluation, and 8) privacy and security. A detailed discussion on what these strategies are and how they lead to the successful implementation of events are presented in this paper.
Reference Key
persistent_1760656348_68f17bdc55c69 Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Pinlac, Joanne Omabtang
Journal Malay Journal
Year 2022
DOI
DOI not found
URL
https://animorepository.dlsu.edu.ph/etdb_dsi/87
Keywords Keywords not found

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.