A study on the moderating effect of gender and family income bracket to the behavioral intention to use mobile wallet while being affected by mobile consumer adoption, perceived security, and performance expectancy among RVR-COB undergraduate students of De La Salle University Manila
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ID: 285666
2022
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Abstract
Mobile wallets allow individuals to conduct financial transactions through cellular phones. This study aims to explore the impact of mobile consumer adoption, perceived security, and performance expectancy on the behavioral intention to use mobile wallets while being moderated by gender and family income bracket. Thus, survey questionnaires were disseminated to 225 undergraduates of RVR-COB of De La Salle University and 10 interviews were conducted to support the research. The regression resulted that mobile consumer adoption, perceived security, and performance expectancy have an impact on behavioral intention due to convenience, saved time and effort, and the application’s ease of use. However, the moderation showed that gender and family income do not affect the behavioral intention to use mobile wallets because individuals are socially influenced to adopt the technology due to the rise of online transactions caused by COVID-19. This study will offer practical implications to stakeholders of mobile wallets.
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| Authors | Tan, Alyssa Joy Broma |
| Journal | Malay Journal |
| Year | 2022 |
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| Keywords | Keywords not found |
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