Coco Craze: Terminal year end report
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ID: 285665
2022
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Abstract
Coco Craze is an enterprise that aims to protect the environment through promoting product life-cycle sustainability by creating a product from something that is already considered waste. Moreover, the enterprise will be offering ethically sourced and environmentally friendly products for a healthy and sustainable lifestyle. It is also driven to improve and uplift the lives of its fellow Filipino coconut farmers. The enterprise will be offering handcrafted coconut goods which will be sourced from local coconut farmers in the Philippines. This will not only be a product that our customers will enjoy using but also, will be helping improve the lives of coconut farmers and local artisans in the country. The proprietors discovered a problem of excess coconut waste in the country, and it is burnt and discarded, which adds to the worsening environment. Moreover, the Philippine coconut industry is also considered “The Sleeping Giant” because it holds so many opportunities that are not fully maximized. With this, Coco Craze has taken this problem and turned it into a viable business idea. In today’s generation, sustainability has played a major factor on the purchasing behavior amongst consumers which resulted in businesses to integrate this characteristic into their overall operations. This attracts more customers to purchase their services compared to businesses whose operations have a negative effect on society and the environment, especially with the negative impacts of global warming. In line with this, Coco Craze aims to promote sustainability through its products with the main material it utilizes, coconut shells, that are naturally obtained and safely disposed of. Compared to usual scented candles sold in the market, the Coco Craze differentiates itself by using coconut shells as its candle vessel promoting sustainability. The Coco Candle will be a 200 gram hand poured soy candle featuring a polished coconut shell as its vessel. It will be available in three scents and will be sold for P445. The coconut candles benefit its users by creating a peaceful and relaxing ambiance, providing a good night's sleep, and improving one’s mood. On the other hand, since these coconut shells are simply burnt and discarded, Coco Craze has figured out a way to turn these scraps into beautiful coconut bowls. The Coco Bowls are crafted by our local artisans until they are smooth, and finished with coconut oil to show off its natural shine. This will be sold for P245 as a set of two
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| Authors | Yap, Daniel Jed P. |
| Journal | Malay Journal |
| Year | 2022 |
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| Keywords | Keywords not found |
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