Using social media for political image: A multimodal critical discourse analysis on the use of Facebook for political identity and gender performance
Clicks: 2
ID: 285483
2018
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This
article has not been analysed, so there is no overall score —
reader engagement is measured and shown alongside.
Reader Engagement
Emerging Content
0.3
/100
2 views
1 readers
AI Quality Assessment
Not analyzed
Readership in this journal
EmergingRanked #3,173 of 3,757 articles by views in Malay Journal
Most read
Least read
Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 3,757 in total.
Mint this article as an NFT
Not yet mintedCreate a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.
5
SUSD
one-off · no wallet required
Abstract
ABSTRACT This research looks at the Facebook page of Congresswoman Geraldine Roman, the first transgender politician elected in the Philippines. The multi-modal critical discourse analysis aims to explore how social media enables Cong. Roman to manipulate her political image with the use of visual and textual modes. The research posits that creating media texts related to one’s political identity and gender performance will stimulate a desired political image. By using critical discourse analysis in reading the posts, the researcher was able to infer that posts that exhibit her advocacies and legislations, and personal life saliently reflects how Cong. Geraldine Roman would like to present her political image. Twenty organic posts with the highest engagement were analyzed according to Fairclough’s 1995 model of Critical Discourse Analysis. The research finds out that that Roman capitalizes on her gender identity to sell her advocacies to boost her political image. She uses her political agency, as not to wholly uplift the morale of Filipino transwomen, but to ride on current issues on LGBT discrimination for political opportunism. Moreover, her inconsistent stances on relevant human rights issues and her tendency to politically turncoat, reveal an inkling of insincerity on her political motives.
| Reference Key |
persistent_1760655742_68f1797e50881
Use this key to autocite in the manuscript while using
SciMatic Manuscript Manager or Thesis Manager
|
|---|---|
| Authors | Samia, Kimberly C. |
| Journal | Malay Journal |
| Year | 2018 |
| DOI |
DOI not found
|
| URL | |
| Keywords | Keywords not found |
Citations
No citations found. To add a citation, contact the admin at info@scimatic.org
Comments
No comments yet. Be the first to comment on this article.