Science for the people: Exploring Filipino organization’s science communication models in the forest products utilization industry
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ID: 285452
2024
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Abstract
Drawing from Trench’s framework, this study investigated the dominant science communication (SciComm) models of the Department of Science and Technology-Forest Products Research and Development Institute’s (DOST-FPRDI) SciComm practices. Through the forest products R&D promotions in pre-pandemic, pandemic, and post-pandemic, across the DOST-FPRDI’s three core divisions, this study found that the dialogue model dominates the Institute’s SciComm practices. It also revealed that a) SciComm models coexist through the hybridization of face-to-face and virtual conduct of communication activities, b) the emergence of a communication model partially unique to DOST-FPRDI, c) organizational policy influences the dominance of a SciComm model, and d) science’s orientation to the public is linked with the mode of communication. This study likewise produced a two-part video to inform DOST-FPRDI management and researchers on SciComm models and the results with theoretical and literature-based explanations.
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| Authors | Bitao, Kathleen Joy B. |
| Journal | Malay Journal |
| Year | 2024 |
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| Keywords | Keywords not found |
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