The use of framing theory by the organization for transformative works (OTW) to gain salience and public support in advocating for fan fiction while providing a platform for queer writers
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ID: 285428
2023
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Abstract
Fan fiction internalizes, transforms, utilizes, and debates existing literary works (Waysdorf, 2019); moreover, it functions as a cultural engagement and is read in its original context (Olasz, 2018). One prominent organization that operates as a fan fiction archive, the Organization for Transformative Works (OTW), has created its footprint in the literary world and the fan fiction community. However, fan fiction has always been controversial in the mainstream media due to plagiarism, copyright claims, and the case of queering mainstream works with questionable themes (Katyal, 2006). Thus, this study analyzes how OTW frames its fan fiction advocacy to establish credibility in the literary world and provide a platform for the queer community. This study employed discourse analysis of academic journals from TWC and OTW's social media posts focusing on fan fiction, queerness, and intellectual property rights. The researchers also interviewed a member of the OTW, queer AO3 writers, and a reader to get their insights on OTW's framing methods. Furthermore, this study utilized Cornelissen and Werner's (2014) Frame Constructs by Levels of Analysis which presents ten framing constructs— six of which are present in this study. OTW frames its brand as an archive that welcomes all users, regardless of race, ethnicity, gender, or identity. The organization has reiterated that it does not have a singular demographic focus and would prefer to be regarded as a repository of diverse fan works. Moreover, OTW's broad content and abuse policy allows creators to write without restrictions (Organization for Transformative Works, n.d.-b). Therefore, supported by its legal actions team, OTW promotes an image of inclusiveness and creative liberty.
Keywords: Organization for Transformative Works, Queer Fandom, Fan Fiction, Fan Studies, Fan Culture, Intellectual Property Rights, Framing, Frame Constructs by Levels of Analysis
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| Authors | Aquino, Angelica Charlotte B. |
| Journal | Malay Journal |
| Year | 2023 |
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