For the frill of it: Philippine Lolita fashion as a unique form of self-identity, community, and empowerment

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ID: 285362
2025
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Abstract
For the Frill of It is a vlog-style documentary that puts a modern twist on the exploration of self-identity, community, and empowerment through the niche fashion subculture of "Lolita" within the Philippine context. Often misunderstood, Lolita fashion is more than just clothing—it is a statement of individuality and resistance against societal norms. Fashion has always been a powerful visual language, reflecting cultural values, socio-economic status, and political affiliations. It functions as a material representation of identity, allowing individuals and groups to express their place within or in opposition to societal norms. In the Philippines, where tradition heavily influences self-expression, the elaborate Rococo and Victorian-inspired style serves as both an armor and a sanctuary for those who wear it. By challenging misconceptions and celebrating the depth of the subculture, the documentary highlights how Lolita fashion fosters a unique vantage point in both expression and tradition in an ever-evolving world.
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Authors Parjan, Aaron Albert Borja
Journal Malay Journal
Year 2025
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