Factors Influencing Digital Technology Adoption and Use Among MSMEs in Indonesia
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ID: 284114
2025
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Abstract
The purpose of this study is to see how attitudes toward behavior, subjective norms, and digital technology literacy affect adoption intentions and their impact on digital technology usage behavior in small and medium enterprises in Indonesia. This study used 532 MSME samples and tested them using SEM PLS analysis. The test findings showed that eight proposed hypotheses were accepted, and one was rejected. Digitally literate MSME owners and leaders can increase market awareness and set clear digital transformation goals for their companies. Furthermore, with government support for technology in MSMEs, digital technology is expected to be used not just for marketing but also for innovation and company development, serving as a reference for the government to assess whether the support provided is optimal or needs improvement. Thus, the focus is on MSMEs in Indonesia, which may not apply to MSMEs in other industries or geographic areas with different economic, cultural, and regulatory environments.
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| Authors | Meilani, Cahya Pulupi |
| Journal | Malay Journal |
| Year | 2025 |
| DOI |
10.59588/2243-786X.1052
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| URL | |
| Keywords | Keywords not found |
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