Young Filipinos’ Attitudes Towards Counterfeit Products: A Descriptive Study on Attitudes and Perceptions: A Study by the IP Academy of the Intellectual Property Office of the Philippines
Clicks: 1
ID: 284091
2022
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This
article has not been analysed, so there is no overall score —
reader engagement is measured and shown alongside.
Reader Engagement
0.0
/100
1 views
0 readers
AI Quality Assessment
Not analyzed
Readership in this journal
Ranked #2,914 of 3,757 articles by views in Malay Journal
Most read
Least read
Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 3,757 in total.
Mint this article as an NFT
Not yet mintedCreate a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.
5
SUSD
one-off · no wallet required
Abstract
The prevalence of counterfeit goods is a problem that is affecting different countries, posing threats to individuals, businesses, and economies. Given that the Philippines is characterized by its largely young population, this study aims to describe the perceptions and attitudes of young Filipinos toward counterfeit goods, with the hope of using this data to assist the Intellectual Property Office of the Philippines (IPOPHL) in its fight against counterfeits. Specifically, this study aims to describe the demographic characteristics of young Filipinos who have bought counterfeit goods; to describe the frequency and willingness of young Filipinos to buy counterfeit goods; to identify their common reasons for buying counterfeit goods; and to determine possible reasons to make them stop buying. This study utilized a quantitative descriptive design through an electronic survey to answer the research objectives. A total of four hundred and six (406) respondents with an age range of 15 to 30 years old, who have bought at least one counterfeit good, were included in the study. The results showed that the respondents can easily spot counterfeit goods by their quality and price and they do not regularly purchase counterfeit goods. The top three (3) counterfeited goods mostly purchased by young Filipinos are apparel/accessories, footwear, and handbags/ wallets. In addition, the results showed that online selling applications make up the majority of where these counterfeit goods are being bought from. As for the overall attitudes of young Filipinos on counterfeit goods, the study revealed that although most respondents buy counterfeit goods voluntarily and by personal choice, they believe that buying counterfeit goods does not improve their social and professional image, does not excite their consumption appetite, and it poses danger to their well-being. Furthermore, the results suggested that young Filipinos believe that since counterfeit products are easily accessible everywhere, especially in the advent of online apps and social media platforms, awareness campaigns geared towards discouraging people from buying counterfeit goods are needed, along with brand-related measures.
| Reference Key |
persistent_1760651010_68f1670264ed5
Use this key to autocite in the manuscript while using
SciMatic Manuscript Manager or Thesis Manager
|
|---|---|
| Authors | Ma. Liezel Bumanglag |
| Journal | Malay Journal |
| Year | 2022 |
| DOI |
10.59588/2984-892X.1013
|
| URL | |
| Keywords | Keywords not found |
Citations
No citations found. To add a citation, contact the admin at info@scimatic.org
Comments
No comments yet. Be the first to comment on this article.