Impact of Business Analytics and Decision Support Systems on e-commerce in SMEs
Clicks: 102
ID: 282188
2022
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Abstract
With the advancement in the marketing channel, the use of e-commerce has
increased tremendously therefore the basic objective of this study is to
analyze the impact of business analytics and decision support systems on
e-commerce in small and medium enterprises. Small and medium enterprises are
becoming a priority for economies as by implementing some policies and
regulations these businesses could encourage gain development on an
international level. The objective of this study is to analyze the impact of
business analytics and decision support systems on e-commerce in small and
medium enterprises that investigate the relationship between business analytics
and decision support systems in e-commerce businesses. To evaluate the impact
of both on e-commerce the, descriptive analysis approach is adopted that
reviews the research of different scholars who adopted different plans and
strategies to predict the relationship between e-commerce and business
analytics. The study contributes to the literature by examining the impact of
business analytics in SMEs and provides a comprehensive understanding of its
relationship with the decision support system. After analyzing the impact of
business analytics and decision support system in SMEs, the research also
highlights some limitations and provide future recommendations that are helpful
to overcome these limitations.
| Reference Key |
miah2022impact
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|---|---|
| Authors | Shah J Miah |
| Journal | arXiv |
| Year | 2022 |
| DOI |
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