A legal perspective of E-business and E-marketing for small and medium enterprises
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ID: 282184
2013
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Abstract
Electronic businesses are witnessing enormous growth as more and more people
are switching to online platforms. The widespread use of Internet has opened
new channels to operate trade for many businesses. Also electronic marketing
has become a proven channel of passing on the word to the customers. Legal and
ethical issues quickly become an area of concern. In this research
recommendations are made to harmonize IT and Internet Laws. A novel approach is
proposed to promote legal risk management culture in organizations. It begins
with revising current state of regulations surrounding eBusinesses and
electronic marketing. The proposed approach offers risk management by
considering risk mitigation strategy, educating people and use of information
technology. Monitoring compliance requirements are met by reviewing the latest
changes in regulations and rewarding the employees who ensures the successful
implementation of the strategy.
| Reference Key |
naseer2013a
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|---|---|
| Authors | Muneeb Iqbal; Atif Ali Khan; Oumair Naseer |
| Journal | arXiv |
| Year | 2013 |
| DOI |
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