A legal perspective of E-business and E-marketing for small and medium enterprises

Clicks: 38
ID: 282184
2013
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Abstract
Electronic businesses are witnessing enormous growth as more and more people are switching to online platforms. The widespread use of Internet has opened new channels to operate trade for many businesses. Also electronic marketing has become a proven channel of passing on the word to the customers. Legal and ethical issues quickly become an area of concern. In this research recommendations are made to harmonize IT and Internet Laws. A novel approach is proposed to promote legal risk management culture in organizations. It begins with revising current state of regulations surrounding eBusinesses and electronic marketing. The proposed approach offers risk management by considering risk mitigation strategy, educating people and use of information technology. Monitoring compliance requirements are met by reviewing the latest changes in regulations and rewarding the employees who ensures the successful implementation of the strategy.
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naseer2013a Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Muneeb Iqbal; Atif Ali Khan; Oumair Naseer
Journal arXiv
Year 2013
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