X-Scale: a new scale to measure consumer xenocentrism
Clicks: 27
ID: 280719
2020
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| Reference Key |
rojasmndez2020xscalemarketing
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|---|---|
| Authors | Rojas-Méndez, J.I. |
| Journal | marketing intelligence and planning |
| Year | 2020 |
| DOI |
10.1108/MIP-01-2019-0062
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| URL | |
| Keywords | Keywords not found |
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