Consequences of xenocentrism and ethnocentrism on brand image of Starbucks: moderating effects of national culture and perceived brand globalness between Colombia and Spain

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ID: 280709
2023
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Abstract
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Reference Key
areizapadilla2023consequencescross Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Areiza-Padilla, J.A.
Journal cross cultural and strategic management
Year 2023
DOI
10.1108/CCSM-03-2022-0050
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