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ID: 279261
1996
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Abstract
Nurses with a flair for writing may have been tempted to combine their talents by becoming medical copywriters. But it would appear they would have no joy if they applied for a post at Lane, Earl & Cox, who describe themselves as 'one of the UK's leading healthcare advertising agencies, with a client list that's left the competition feeling pretty sick'. For their latest recruitment ad is headed 'Goat wanted for position of junior medical copywriter', and explains that a copy test will be set with the aim of separating the sheep from the goats. 'The goats will send back a copy test full of innovative, hard selling ideas and will be a pleasure to interview,' the ad concludes. 'The sheep will be sent a map of Wales.'
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Journal Nursing standard (Royal College of Nursing (Great Britain) : 1987)
Year 1996
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