Fetishism and Form: Advertising and Ironic Distance in Don DeLillo’s White Noise

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Abstract
This essay uses the historical framework of late twentieth-century advertising to understand issues of characterization in Don DeLillo’s novel White Noise. Given DeLillo’s prior career as a copywriter for Ogilvy & Mather, as well as a large body of scholarship that analyzes his novels in relationship to issues of political economy and American culture, this essay seeks to not only deepen an understanding of the historical issues that surround DeLillo’s work, but also the political implications of his writing. What is at stake in this project is the treatment of White Noise not only as a realistic “view of life in contemporary America” on par with Jean Baudrillard’s America (Wilcox 3246), but as a rebuke of the commodity fetishism central to the capitalist mode of production.
Reference Key
szetela0000fetishismeuropean Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Szetela, Adam;
Journal european journal of american studies
Year 0000
DOI
DOI not found
URL
https://journals.openedition.org/ejas/12950
Keywords
Education Information technology Language. Linguistic theory. Comparative grammar United States economics as a science philology. linguistics sociology (general) communication. mass media special aspects of education computer engineering. computer hardware electronic computers. computer science visual arts indo-iranian languages and literature journalism. the periodical press, etc. history america computational linguistics. natural language processing

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