"Attractive" Adverbials as an Expressive Syntax Method in Copyright

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ID: 279249
2020
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Abstract
In the framework of modern linguistics, the problem of identifying the stylistic, structural-semantic and communicative-pragmatic aspects of the study of the linguistic components of copywriting is discussed. The subject of the study is the «attractive» for the target audience adverbial modifier of manner, a distinctive feature of which is the mechanism of advertising influence on the recipient and the expression of creative strategies of a professional copywriter.
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zubkova2020attractiveizvesti Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Zubkova, Irina A.;
Journal izvestiâ Ûžnogo federalʹnogo universiteta: filologičeskie nauki
Year 2020
DOI
DOI not found
URL
https://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/1421
Keywords
Education Language. Linguistic theory. Comparative grammar economics as a science philology. linguistics communication. mass media visual arts indo-iranian languages and literature journalism. the periodical press, etc. computational linguistics. natural language processing

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