"Attractive" Adverbials as an Expressive Syntax Method in Copyright
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ID: 279249
2020
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Abstract
In the framework of modern linguistics, the problem of identifying the stylistic, structural-semantic and communicative-pragmatic aspects of the study of the linguistic components of copywriting is discussed. The subject of the study is the «attractive» for the target audience adverbial modifier of manner, a distinctive feature of which is the mechanism of advertising influence on the recipient and the expression of creative strategies of a professional copywriter.
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zubkova2020attractiveizvesti
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| Authors | Zubkova, Irina A.; |
| Journal | izvestiâ Ûžnogo federalʹnogo universiteta: filologičeskie nauki |
| Year | 2020 |
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