The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media.

Clicks: 221
ID: 275270
2022
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Abstract
The research aims to study the correlations between attitudes of users, social norms, perceived behavioural control, and purchase behaviours. The research population consists of social media users in Malaysia. The data was collected from 205 respondents via a self-administered online survey. The theory of planned behaviour acts as the underlying theory in the research. Next, descriptive and hypothesis-testing quantitative analysis were adopted to probe the relationships between the variables. Moreover, G*Power was used to identify the minimum sample size, and SPSS v.22 was employed to examine the datasets.
Reference Key
zhou2022thedata Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Zhou, Ying;Loi, Alexa Min-Wei;Tan, Garry Wei-Han;Lo, Pei-San;Lim, WeiLee;
Journal Data in brief
Year 2022
DOI
10.1016/j.dib.2022.108239
URL
Keywords
social norms theory of planned behaviour user attitudes social commerce perceived behavioural control, malaysia social shopping

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