Influencing factors on color and product-function association

Clicks: 288
ID: 274137
2011
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Abstract
The associations of age, sex, and matching types with color and product-function were examined in a real-world product scenario (shampoo) among 128 volunteers (M age = 29.3 yr.; SD = 15.6). A pilot study identified eight popular colors and eight product-functions. The association between color and p …
Reference Key
yh2011psychologicalinfluencing Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Ko YH;;
Journal psychological reports
Year 2011
DOI
DOI not found
URL
https://www.pubmed.gov/21879633/
Keywords
National Center for Biotechnology Information NCBI NLM MEDLINE humans pubmed abstract nih national institutes of health national library of medicine research support non-u.s. gov't adult female male adolescent aged middle aged young adult taiwan data collection Choice Behavior* color perception* social marketing* pmid:21879633 doi:10.2466/01.09.24.pr0.108.3.861-873 ya-hsien ko association* hair preparations* product packaging*

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