performance evaluation of the system of marketing management at the enterprise Оценка эффективности функционирования системы управления маркетингом на предприятии

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ID: 260470
2012
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Ranked #100 of 134 articles by views in journal of inorganic and organometallic polymers and materials

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Abstract
The article suggests guidelines for performance evaluation of the system of marketing management. The policy consists of a comparative analysis of the actual state of the system of marketing management with objectively necessary condition which is determined on the basis of the criteria of functional completeness of the system.
В статье предложены методические рекомендации по оценке эффективности функционирования системы управления маркетингом. Методика заключается в проведении сравнительного анализа фактического состояния системы управления маркетингом конкретного предприятия с объективно необходимым состоянием, которое определяется на основе критерия функциональной полноты системы.
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.2012bznesperformance Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Plokha Olena В.
Journal journal of inorganic and organometallic polymers and materials
Year 2012
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