planos de mobilidade corporativa: análise e proposta de método para sua elaboração

Institutions play a key role in issues related to transportation. In Brazilian cities, approximately 50% of daily trips are done for the purpose of work. The corporate mobility concept is still incipient in Brazil, although widely spread interna-tionally. The development of corporate mobility plans stimulates more sustainable and efficient forms to travel to work. Through the analysis of 16 methods from countries where the concept is already established, we propose a roadmap adapted to the Brazilian reality, which helps organizations in the development of these plans. The method differs in six main points from those analyzed: (i) identification of the need, (ii) map of stakeholders, (iii) definition of scope and revision of initial targets, (iv) leading role of communication, (v) need for technical cooperation and (vi) data collection on costs. Through the proposed method, we expect to influence and help organizations in developing corporate mobility plans that will benefit employees, themselves and cities.