spanish advertising during the franco regime (1939-1975): from autarchy to consumerism
Clicks: 128
ID: 259491
2012
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This
article has not been analysed, so there is no overall score —
reader engagement is measured and shown alongside.
Reader Engagement
Emerging Content
30.0
/100
128 views
30 readers
AI Quality Assessment
Not analyzed
Readership in this journal
EmergingRanked #27 of 48 articles by views in metals and materials international
Most read
Least read
Bar heights use a square-root scale.
Mint this article as an NFT
Not yet mintedCreate a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.
5
SUSD
one-off · no wallet required
Abstract
This article examines the role of advertising during the Franco regime and its influence on the evolution of the system towards a more tolerant position with modernity. Three types of sources were used. First, literature, a study of technical publications on advertising, published in the 40´s and 50´s, some of which are unprecedented works. This literature has been completed with research on consumption, published works by advertisers and agencies and with the review of the major campaigns in media. Secondly, archival sources in specific areas, particularly with regard to official support received for advertising in 1964, was also used. Finally, oral sources, specifically interviews with advertising professionals who re-launched the field between 1960 and 1975 have been extremely valuable. It is arguable that, during the 40´s, advertising condemned the autarchy that was sinking the country. In the 50´s it knew how to open the minds of the Spanish towards consumer products and lifestyles that were common in other markets. And from the 60´s to the end of the Franco regime, it made the public associate various products with values far from those embraced by the official Spain.
| Reference Key |
montero2012hispaniaspanish
Use this key to autocite in the manuscript while using
SciMatic Manuscript Manager or Thesis Manager
|
|---|---|
| Authors | ;Mercedes Montero |
| Journal | metals and materials international |
| Year | 2012 |
| DOI |
10.3989/hispania.2012.v72.i240.369
|
| URL | |
| Keywords |
Citations
No citations found. To add a citation, contact the admin at info@scimatic.org
Comments
No comments yet. Be the first to comment on this article.