Rank-ordering anti-speeding messages.

Clicks: 156
ID: 25914
2019
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Ranked #44 of 46 articles by views in accident; analysis and prevention

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Abstract
Further explore the utility of protection motivation theory (PMT) in developing effective roadside anti-speeding messages.Via an electronic link, 81 participants holding a current Australian driver's license rated all possible pairs of 18 PMT-derived anti-speeding messages in terms of their perceived effectiveness in reducing speed for themselves, and for drivers in general.While some messages revealed third-person effects (perceived as being more relevant to drivers-in-general than to self-as-driver), others showed reverse third-person effects (perceived as being more relevant to self-as-driver than to drivers-in-general). Compared with messages based on coping appraisal components, those derived from threat appraisal PMT components (perceived severity, counter-rewards, vulnerability) were rated as being more effective, both for participants themselves as driver, and for drivers-in-general. Compared with females, males reported threat appraisal messages as being more effective for reducing speed in themselves (reverse third-person effect). Aggregate scores for the 18 messages derived from this ipsative methodology correlated modestly with those from a normative study using similarly-worded items.As jurisdictions globally recognize speeding as a major road safety issue, effective anti-speeding campaigns are essential. Findings added to current knowledge of PMT's efficacy as a basis for generating effective anti-speeding messages and indicated areas for future research and application.
Reference Key
glendon2019rankorderingaccident Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Glendon, A Ian;Prendergast, Samantha;
Journal accident; analysis and prevention
Year 2019
DOI
S0001-4575(18)30356-7
URL
Keywords Keywords not found

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