process of promotion of innovation products to the market: essence and specific features of organisation Процесс продвижения инновационной продукции на рынок: сущность, особенности организации

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ID: 258713
2013
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Abstract
The article uses analysis of theoretical and practical approaches to organisation of the process of bringing finished products to the final customer, used in the domestic and foreign practices, in order to identify the essence and goal of the process of promotion of innovation products to the market, specifies stages of promotion of innovation products, marks out specific features of their organisation with consideration of specific features of the object of promotion – an innovation product. Detailed consideration of stages that are connected with formation of the potential market of innovation products and identification of the subjects that take part in promotion of innovation products to the market allows application of the proposed algorithm when promoting innovation products developed for the first time ever. Stage-by-stage study of the process of promotion of innovation products to the market allowed establishment of the fact that realisation of this process cannot be performed without a continuous management of the process.
На основе анализа теоретических и практических подходов к организации процесса доведения готовой продукции до конечного потребителя, используемых в отечественной и зарубежной практике, в статье определена сущность и цель процесса продвижения инновационной продукции на рынок, конкретизированы этапы продвижения инновационной продукции, выделены особенности их организации с учетом специфики объекта продвижения – инновационной продукции. Детальное рассмотрение этапов, связанных с формированием потенциального рынка инновационной продукции и определением субъектов, участвующих в продвижении инновационной продукции на рынок, позволяет использовать предложенный алгоритм при продвижении на рынок инновационной продукции, разработанной впервые. Поэтапное исследование процесса продвижения инновационной продукции на рынок позволило установить, что реализация этого процесса не может быть осуществлена без непрерывного управления им.
Reference Key
i.2013bznesprocess Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Kravchenko Tatyana I.
Journal journal of inorganic and organometallic polymers and materials
Year 2013
DOI
DOI not found
URL
http://www.business-inform.net/pdf/2013/6_0/150_155.pdf
Keywords Keywords not found

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