metáfora audiovisual, discurso y poder: ópticas cognitivas ii
Clicks: 162
ID: 257113
2012
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This
article has not been analysed, so there is no overall score —
reader engagement is measured and shown alongside.
Reader Engagement
Emerging Content
30.0
/100
162 views
26 readers
AI Quality Assessment
Not analyzed
Readership in this journal
EmergingRanked #23 of 38 articles by views in forest systems
Most read
Least read
Bar heights use a square-root scale.
Mint this article as an NFT
Not yet mintedCreate a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.
5
SUSD
one-off · no wallet required
Abstract
En este artículo, el autor examina las estrategias persuasivas empleadas por los spots políticos audiovisuales a la luz de los principios semántico-cognitivos que describen las interacciones entre el lenguaje y el pensamiento. Para el caso, se aborda la estrategia de la metáfora audiovisual cuya recurrencia en la comunicación política contemporánea la constituyen un claro ejemplo de la influencia que el discurso ejerce sobre las representaciones del elector, es decir, en los sentidos que éste construye y, por ende, sobre lo que se ha convenido llamar “opinión pública”.
| Reference Key |
leyva2012revistametfora
Use this key to autocite in the manuscript while using
SciMatic Manuscript Manager or Thesis Manager
|
|---|---|
| Authors | ;Oquitzin Aguilar Leyva |
| Journal | forest systems |
| Year | 2012 |
| DOI |
DOI not found
|
| URL | |
| Keywords |
Citations
No citations found. To add a citation, contact the admin at info@scimatic.org
Comments
No comments yet. Be the first to comment on this article.