sociossemiótica da cultura e discurso publicitário.
Clicks: 64
ID: 257052
2011
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Abstract
O presente artigo apresenta as linhas gerais de uma teoria Sociossemiótica da cultura. A partir desse modelo teórico, é possível reescrever as estruturas de poder dos discursos sociais, especialmente a do discurso publicitário.
| Reference Key |
coan2011domniossociossemitica
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|---|---|
| Authors | ;Emerson Ike Coan |
| Journal | mabs |
| Year | 2011 |
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