communication and pr in crisis situations
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ID: 256673
2016
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Abstract
Nowadays, more than ever, society is a genuine environment for conducting
organizational identity and image. Organizational identity proves to be a central element of
the activities and organizational strategies. However, organizations can not hide behind
images and brands of its own portfolio. If the organization would be wrong, surely this will
be felt strongly at the image and at the organizational identity and also at the level of
publics, including here consumers, suppliers, shareholders, employees and the community
generally. Therefore, it is important to understand that, in times of crisis, communications
and PR programs must be thought and targeted both externally, by organizational
branding, and internal, through a program of vision. But these are two directions
intertwining, so that organizational branding will be felt internal, inspired by the internal
values and the organizational culture, and the vision will be the one who is going to
transmit the corporate identity to external publics. This article aims to analyze, from this
perspective, one of the latest image crisis, in the auto market, the one of the German
producer Volkswagen.
| Reference Key |
paicu2016theoreticalcommunication
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|---|---|
| Authors | ;Claudia Elena PAICU;Laurențiu Gabriel FRÂNCU |
| Journal | 2019 ieee 6th international conference on industrial engineering and applications, iciea 2019 |
| Year | 2016 |
| DOI |
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