Every Day Matters

Is there a name for that sub-genre of advertising which is aimed not at consumers, but at producers? I shall call it workplace propaganda: the mission statements, smiling faces and inspirational slogans adorning walls and screensavers, and the inspirational messages placed by photocopiers and in kitchens and toilets, chivvying the employee along on her daily journey from entrance to workstation to inbox, filling those between-spaces where the mind might wander. These materials comprise a script to be read and enacted within the workplace, presenting a one-sided and largely fictional account of work as intrinsically good and a place of happiness and togetherness.