assessment of the business environment for development of global marketing strategy
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ID: 249902
2014
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Abstract
The article concerns with essence of assessment of the business environment and specific directions of analysis during the working out of global marketing strategy. The classification of the global marketing environment researches and tasks sequence in the context of the decisions made on each stage of global marketing strategy is proposed.
| Reference Key |
savelyev2014vsnik.assessment
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|---|---|
| Authors | ;V. Savelyev |
| Journal | oversight and controls of the us environmental protection agency |
| Year | 2014 |
| DOI |
10.17721/1728-2667.2014/156-3/21
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| URL | |
| Keywords | Keywords not found |
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