an analysis of corporate social responsibility (csr) on stakeholders loyalty: perceptions of malaysian organizations

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ID: 247736
2013
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Abstract
The purpose of this paper is to explore the relationship between Corporate Social Responsibility (CSR) and stakeholder loyalty to the Malaysian organisations. Stakeholder satisfaction was used to measure the mediating effects between CSR and stakeholder loyalty. A developed CSR items were used to measure the CSR of an organisation The research was conducted using online survey to reach 377 organisations that have CSR’s initiatives. Results showed that Malaysian stakeholders were loyal with organisations that have CSR. Stakeholder satisfaction also found to fully mediate the relationship between CSR and stakeholder loyalty. Furthermore, a constructive CSR dimension(s) would be better to measure the stakeholders’ relationship. Importantly, the study shows the importance of CSR towards stakeholder loyalty. Once the needs are more clearly identified and understood, organisation will be in a better position to also anticipate stakeholders’ satisfaction in order to gain loyalty from the stakeholders.
Reference Key
uk)2013internationalan Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Salmi Mohd Isa, PhD (Hull, UK)
Journal Advanced drug delivery reviews
Year 2013
DOI
10.18533/ijbsr.v2i7.115
URL
http://thejournalofbusiness.org/index.php/site/article/view/115
Keywords
corporate social responsibility (csr)

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