keynesian substantiation of the marketing policies in local development

Clicks: 189
ID: 247170
2010
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Abstract
The local development means the existence of several goods and services and their performance, expressed through adequate marketing policies, thus determining the overall development performance.The paper approaches the economic fundamental issues of local development and in this context it determines the basic components of public service marketing, relevant for local development: price, multiplier of revenues/expenditures, respectively the export multiplier.Those elements will express the ratios between resources and outcomes and their balance is based on a Keynesian model in an open economy.
Reference Key
matei2010theoreticalkeynesian Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Lucica MATEI;Stoica ANGHELESCU
Journal 2019 ieee 6th international conference on industrial engineering and applications, iciea 2019
Year 2010
DOI
DOI not found
URL
http://www.ectap.ro/articole/475.pdf
Keywords
local development businesseconomic theory demographyeconomics as a science keynesian approachbusinesseconomic theory

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