mímesis y recepción del cine de bollywood en el ámbito audiovisual occidental: entre la ironía orientalista y el compromiso transnacional / mimesis and reception of the bollywood cinema in the western audiovisual field. between orientalist irony and transnational commitment
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Abstract
El presente texto trata de analizar las influencias recíprocas del panorama audiovisual occidental y el cine de Bollywood, contextos culturales que se contaminan mutuamente, pero que dada la asimetría de las diferentes categorías geopolíticas a las que se adscriben, precisan de un análisis crítico que ayude a determinar las consecuencias políticas de la imitación de un cine periférico por parte de un cine legitimado globalmente. Para ello, una vez dibujado el panorama medial y cultural de este diálogo cinematográfico, pasaremos a ejemplificar los efectos de la mímesis occidental de los productos del cine de la India con el estudio de un caso particular. Este análisis pormenorizado nos permitirá establecer dos hipótesis interpretativas diferenciadas, que intentarán determinar si la mímesis occidental del cine de Bollywood es una apropiación irónica que trata de restar el valor del producto citado o, por el contrario, un producto híbrido transnacional con una vocación dialógica.
Palabras clave: Bollywood, mímesis iconográfica, orientalismo postmoderno, hipertextualidad, ironía, transnacionalismo, empoderamiento del sujeto subalterno.
Abstract
This paper analyzes the interplay of both Western audiovisual landscape and Bollywood cinema, cultural contexts that are constantly polluting each other, but due to the asymmetry of the different political categories of origin, a critical analysis that helped us to determine what the political consequences are when a peripheral cinema imitates a globally entitled cinema would be required. To achieve this, once drawn the media and cultural landscape of this cinematic dialogue, we will illustrate the effects of Western mimesis of India products with the study of a particular case. This detailed analysis will allow us to establish two distinct interpretative hypotheses that will attempt to determine whether Western mimesis of Bollywood cinema is an ironic appropriation that subtracts the value of the cited product or, conversely, a hybrid product with the vocation of achieving a transnational dialogue.
Keywords: Bollywood, iconographic mimesis, postmodern orientalism, hypertext, irony, transnationalism, empowerment of the subaltern subject.
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roncero2016secuenciasmmesis
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| Authors | ;Israel Roncero |
| Journal | International journal of environmental research and public health |
| Year | 2016 |
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