institutional communication in the electoral debates between candidates to the presidency of the government of spain in the general elections (2008 and 2011)

The Academy of Sciences and the Arts of Spanish Television, as Institution that represents the professionals of the audiovisual sector, was in charge of organizing, producing, issuing and communicating the electoral debates between the candidates for the Presidency of the Government in Spain in the Elections General held in 2008 and 2011. This article describes and analyzes the institutional communication policy of these major political events and the consequent national and international repercussions.