the enunciative reduction: podemos and the constriction of the multitudinous voice

The political emergence of Podemos in the Spanish media and electoral landscape has meant not only a political but also communicative revolution. 15M meant the definitive crisis of the undisputed hegemony of Broadcasting Model in politics, as already verified in other areas of social communication. With its statement "they don't represent us," 15M movement was above all a process of enunciative dissolution. After it, Podemos is the only case of a comprehensive hybridization experiment between Broadcasting Model and Net-like Model, trying to promote their synergy. The landing of Pablo Iglesias on television is crucial, because it is an attempt to fasten the media-electoral statement with the popular-reticular enunciation.