la universidad intervenida: las nuevas técnicas del poder y el biomárqueting
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ID: 243853
2015
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Abstract
Modern University has been under attack by the business logic. Intensified marketing of knowledge production represents a series of new challenges for the burst of critical thinking. This paper discusses these challenges from a technological perspective, highlighting how the new techniques of power operate at a university level. Biomarketing configuration stands out as a post- disciplinary government technology that marks a shift of power objectives, shifting from control of our bodies (individual-population) to our commercial exchanges (industry - thinking).
| Reference Key |
reyes-lara2015oxmora.la
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|---|---|
| Authors | ;Daniel Reyes-Lara |
| Journal | journal of the faculty of engineering and architecture of gazi university |
| Year | 2015 |
| DOI |
10.1344/oxi.2015.i6.13987
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