cross-media communication in context: a mixed-methods approach

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ID: 243345
2016
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Abstract
In this article, we suggest and discuss a qualitative, multi-methods approach to data collected on smartphones as a way of uncovering a user-centred perspective on cross-media communication. As an individualised multimedia device, the smartphone represents a relevant starting point for studying individual users’ cross-media practices. Moreover, the technological affordances of the smartphone, including built-in sensors and GPS tracker as well as features for capturing photo, audio and video material, enable the collection of a wide range of data. These properties have mainly been approached from a quantitative point of view focusing on automatically logged use data as an alternative to, for instance, survey data. Complementing this evidence, we argue that a qualitative, multiple-method approach to data collected on smartphones provides crucial insight into the contexts and everyday practices of cross-media communication.
Reference Key
thorhauge2016mediekultur:cross-media Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Anne Mette Thorhauge;Stine Lomborg
Journal journal of fluids engineering, transactions of the asme
Year 2016
DOI
10.7146/mediekultur.v32i60.22090
URL
https://tidsskrift.dk/mediekultur/article/view/22090
Keywords
mixed-methods mass media everyday lifecommunication

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