strategi bersaing dan core capability pada usaha konveksi dan bordir
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ID: 241036
2013
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Abstract
Penelitian ini bertujuan mengeksplorasi strategi bersaing dan kemampuan inti yang dimiliki oleh usaha konveksi dan bordir “Arfad” Malang. Jenis penelitian merupakan penelitian kualitatif dan tekhnik pengumpulan data menggunakan wawancara, observasi, dokumentasi, dan diskusi terfokus (Focus Group Discussion) antara peneliti, pemilik, manajer operasional dan karyawan. Hasil penelitian menjelaskan bahwa strategi bersaing yang diterapkan adalah optimalisasi modal intelektual serta mempunyai beberapa kemampuan inti (core capability) yang terus dikembangkan
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| Reference Key |
churiyah2013jurnalstrategi
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|---|---|
| Authors | ;Madziatul Churiyah |
| Journal | information |
| Year | 2013 |
| DOI |
10.21067/jem.v9i3.796
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| URL | |
| Keywords |
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