corporate social responsibility and ethics. case study: vodafone albania
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2014
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Abstract
There are many discussions about ethics beginning with a fair and fundamental question:
“What is ethics all about?” It is the same as morality, or is kind of a soft law that imposes values but
without enforcing them? What is the contribution of the society in imposing values and ethical
standards, and how business is involved? Ethical standards are applied in business word, differing
from social responsibilities that business has in the social environment where it operates. To better
exemplify those concepts the researcher goes through one of the largest companies that offers
wireless communications, Vodafone Albania; also one of the world’s largest mobile
telecommunication operators. The bright side of social responsibilities is associated in some cases by
regressive informal standards applied to all investors and new businesses in the country. The cost of
informality is paid in full by the society diminishing the values of social responsibilities and ethical
standards applied by business organizations. Even though, Vodafone has successfully implemented
social responsiveness initiatives through cause promotions initiatives, corporate social marketing,
cause related marketing, company philanthropy, community volunteering, and socially responsible
business practices that support social causes to improve community well-being and protect the
environment.
| Reference Key |
haxhi2014actacorporate
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|---|---|
| Authors | ;Everest Haxhi;Alba Robert Dumi |
| Journal | Pest management science |
| Year | 2014 |
| DOI |
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