When pride meets envy: Is social superiority portrayal in luxury advertising perceived as prestige or arrogance?

Clicks: 248
ID: 2363
2019
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sung2019whenpsychology Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Sung B.
Journal psychology and marketing
Year 2019
DOI
10.1002/mar.21162
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Keywords Keywords not found

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