a utilização de métodos qualitativos na ciência política e no marketing político

Clicks: 216
ID: 235436
2001
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Abstract
O artigo discorre sobre a utilização da abordagem qualitativa na Ciência Política e no Marketing Político. As discussões apresentadas derivam-se, principalmente, da experiência acadêmica com a pesquisa Ideologia Política, Propaganda Eleitoral e Voto: o efeito persuasivo do Horário Eleitoral na Campanha da Presidência da República, em que foram empregadas as técnicas de entrevista em profundidade e grupos focais.
This paper discusses the use of qualitative research technie to the study Political Science and to the Political Marketing. The issues discussed here drawn from the research on Political Ideology, Electoral Propaganda and Votes: the effect of "horário electoral" on the presidency campaign, in which were used depth interviews and focus group technies.
Reference Key
veiga2001opinioa Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Luciana Veiga;Sônia Maria Guedes Gondim
Journal physics letters, section a: general, atomic and solid state physics
Year 2001
DOI
10.1590/S0104-62762001000100001
URL
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-62762001000100001
Keywords
focus groups qualitative methods political marketing marketing político

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