e-commerce performance. shopping cart key performance indicators
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ID: 233127
2016
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Abstract
In an e-commerce performance framework is important to identify the key performance indicators that measure success and together provide the greatest context into the business perfor-mance. Shopping carts are an essential part of ecommerce, a minimal set of key performance indicators being the subject of our debate. The theoretical approach is sustained by a case study, an e-shop implemented using PHP and MySQL, for simulating main business processes within the considered performance framework. Our approach opens a perspective for future research using additional indicators in order to properly evaluate the global performance of any e-shop.
| Reference Key |
muntean2016informatice-commerce
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| Authors | ;Mihaela I. MUNTEAN;Diana TARNAVEANU;Ana Raluca ION |
| Journal | fuel |
| Year | 2016 |
| DOI |
10.12948/issn14531305/20.1.2016.06
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